George Cotter - Tall Marketing

Expert SEO & Digital Marketing Services

I’m an SEO & Google Ads freelancer with over 20 years experience of increasing the online visibility of websites in a host of industries. From my base in Cumbria I work with both local companies and UK brands to boost search engine rankings, lift website visitor numbers and increase enquires and revenue they make online.

Based in Cumbria, working UK wide. Get your website found.
Edenhall Estate
Cumbria Quarrying Services
1863 Ullswater
Dynamis
Chemical Guys
Kindred Spirits
Genuine Adventures
Folk & Thread
Print2Demand
Noisekillers
Lakeland Ascents

My Key Services

What I’m passionate about.

SEO

Organic search engine marketing

My strategies actually improve long term ranking positions. I don’t use vanity metrics or technical jargon to sell SEO. My SEO services are effective, flexible and ensure your website gets it in front of potential customers.

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Google Ads

Pay per click advertising

Build immediate visibility for your target keywords on Google by bidding against your competitors for the top positions. Attract enquiries with Search Ads or sell products online with Google Shopping.

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Website Management

Website updates and ongoing maintenance

Let me keep your website up to date with fresh content. Whether that be adding new pages or managing your product catalogue. Takeaway the burden of admin tasks and technical upkeep.

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Email

Targeted email marketing

it’s hard to understand why so many businesses don’t do it. Your email marketing should provide one of the highest returns on investment of any marketing tactic your business utilises.

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Content Generation

Create great content

A great looking website is useless unless in contains relevant and engaging content. Your website should build loyalty and should clearly promote your key messages.

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My Work

SEO & wider digital marketing strategies that turned into real growth

From planning to delivery my case studies show the results I’ve delivered. Real examples of what’s possible with the right approach.

Examples Of My Work

Some of my success stories.

SEO

SEO For French Furniture Fittings

A 167% increase in visits from organic search.

SEO

SEO For Teacher Boards

A 125% increase in revenue from organic search.

Website Design

Website Design For Genuine Adventures

The creation of an engaging WordPress website.

Why Choose Me

Expert advice, transparent services and strategies that get results

I want to bring fresh ideas and digital marketing strategies that are both current and change the way people think about digital.

Some Clients Reviews

Don't just take my word for it.

Google Review ★★★★★

“We’ve worked with Tall Marketing over the past year on our Digital marketing's and it’s been an absolute pleasure. We get clear monthly data and reports so we can make informed decisions on strategy. George is a very easy person to work with, professional and so accommodating. Can’t recommend enough!”

— Lisa Joyce

Google Review ★★★★★

“I have worked with George at Tall Marketing on many different projects. These projects have included PPC & SEO campaigns. He provides a very thorough service, which includes extensive keywords research and a well thought out content strategy. I would highly recommend George for any Organic & PPC campaigns. He will help you achieve results that stick. ”

— Natasha Abbas

Client Review ★★★★★

“We've known George now for a few years and worked with him on various digital projects. His online marketing knowledge, as well as his reliability makes him ideal for our needs. We work in a fast paced environment and knowing George is available and responsive to our ideas and requests is worth a great deal.”

— Ryan Wilson

Google Review ★★★★★

“George has taken complete control of our Google Ads strategy having previously managed it in house. His knowledge and experience has been a great addition to our marketing efforts. George’s honest and friendly approach makes him easy to work with and he always makes himself available for any questions for advice. We wouldn’t hesitate to recommend George to anyone looking to find a trusted and capable Google Ads partner. Rick - Ogden Transteel”

— Rick Ogden

Google Review ★★★★★

“Great service, very experienced and knowledgeable, easy to work with and very reasonable priced in comparison to similar services I have been offered. A+ and I highly recommend. ”

— Paul Curwen

Client Review ★★★★★

“I have worked with George on various websites and the SEO projects associated with them. He is a very knowledgeable and professional person who has given excellent advice along the way.”

— Dale Burgess

Client Review ★★★★★

“We’ve been working with George for nearly 2 years now. Our marketing spend is vital to us and having received large quotes from other companies we were unable to find a worthwhile partner. Then George provided the proposal we were looking for. He brings an expert knowledge of search engine marketing that has transformed the way we look at our online ad spend. ”

— Si Withington

Google Review ★★★★★

“Working with George has been a great experience. I was becoming disillusioned with the responses we received from local agencies, but after meeting with George we knew we were in safe hands.The proposal we received was exactly what we were looking for and we’ve had great support throughout the build and after go live . We’re delighted with the new website.”

— Dan Baines

Client Review ★★★★★

“I contacted George at Tall Marketing after I received a website quote from a city based agency which I thought wouldn’t deliver what I required. George took the project on and delivered me the perfect website for our needs and continues to provide support where it’s required. A great personal service all round and I look forward to a continued relationship.”

— Nick Levens

Featured guides

Practical explainers you can use straight away.

Content strategy October 23, 2025

What Is E-E-A-T?

Demonstrating first hand experience and authority in the website content you publish is more important than ever if you want your content…

4 mins read Read →
SEO Guide September 23, 2025

The Power Of Technical SEO

Boost Your Website’s Performance & Rankings Technical SEO refers to the optimisation of the technical elements of a website to improve it’s…

8 mins read Read →
SEO Guide May 23, 2025

How To Create Locally Relevant Content

For businesses looking to establish a strong online presence in their local area, creating and understanding the purpose of locally relevant content…

4 mins read Read →

View all SEO guides

I love what I do

I don’t over complicate digital marketing.

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FAQs

Quick answers to the questions I hear most often.

Why do I need SEO services?

SEO (or Search Engine Optimisation) is the implementation of a strategy to lift search engine rankings and build organic visitors to your website. With the end goal of increasing enquiries placed or products bought through your website.

What does an SEO campaign look like?

At a basic level SEO involves the creation of quality and optimised content on your key pages, and the creation of landing pages and blogs. Alongside ensuring your website is technically sound and moving onto attracting backlinks from other websites.

How long does SEO take to show results?

Any SEO will probably have told you it can vary, and this is true as it depends on many factors. The current state of your website and the industry you work in can have a big impact. I will always try to find short term wins I can deliver, but in most cases SEO needs a long term commitment. Those that see SEO as an ongoing strategy are the ones that see the most benefit.

Why should I pay to advertise on Google?

Google Ads allows any business or brand to build instant visibility. By bidding on search phrases your website and products can appear in the very top positions of the search results. This strategy is often referred to as pay-per-click advertising as you only pay when someone clicks through to your website.

SEO vs Google Ads - what’s the difference?

SEO is the process of building long term organic search engine rankings for carefully targeted keywords or search phrases.

Using Google Ads allows website owners to pay for instant visibility by bidding against competitors for the top positions in search results. You pay when your ads generate clicks to your website. This visibility only lasts for as long as the website owner is willing to continue to pay.

How do I know any digital marketing is working?

The people I work with receive a detailed monthly report showing progress. This can include ranking movements, ad spend and website visitor metrics. I’d be happy to create a report that shows the specific information you need.

Why should I choose a freelancer over an agency?

The route you choose could be dictated to by your budget and overall expectations. There’s certainly advantages to both. However, I’ve worked in SEO & PPC agencies both in Cumbria & Leeds for many years and I’m able to provide agency level knowledge and services at often cheaper fees.

When you work with an SEO freelancer like me, you’ll always have a very experienced professional working on your website marketing. No work gets passed down to junior staff members and I’m your single point of contact. I also have a network of other trusted freelancers who can provide additional technical or design support when needed.

Do you work with businesses outside Cumbria?

I’m a proud Cumbrian and want to drive forward the approach to digital in the area. I work with some fantastic local brands, but also provide SEO and Google Ads services to companies elsewhere in the UK.

Do you lock me into long digital marketing contracts?

I don’t ask for signed contracts. Although especially with SEO I do ask for a minimum commitment that usually lasts a few months. I only do this so that you are aware up front that I need time to deliver the results that matter and we’re not wasting time discussing why progress hasn’t been as fast as you expect.

Depending on the scope of a Google Ads campaign I ask for a setup fee as the initial creation of campaigns can take time. However, as with SEO I always declare we need to be aware from the start that it will take time to find the most optimised bidding and target keywords to get results.

The tech and software I work with

Tools and software I use daily to deliver projects (and can untangle when they’re messy).

Marketing stack

Google Analytics
Search Console
Google Ads
SE Ranking
Screaming Frog
Looker Studio
Meta Ads
Mailchimp
Omnisend

Platforms

WordPress
Shopify
Magento
WooCommerce
Let's have a chat about your digital marketing ambitions
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