DIGITAL ACADEMY

How To Create Locally Relevant Content 1920 1285 George Cotter

How To Create Locally Relevant Content

For businesses looking to establish a strong online presence in their local area, creating and understanding the purpose of locally relevant content is a crucial. From a local bakery, to a digital marketing agency, crafting…

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On page SEO strategies for local pages 1920 1708 George Cotter

On page SEO strategies for local pages

Enhancing the online visibility of your business in your local area ensures you attract more qualified visitors. In order to achieve relevant rankings you need to ensure your website is optimised for the keywords potential…

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Exploring the power of local keyword research and analysis 1920 1280 George Cotter

Exploring the power of local keyword research and analysis

When it comes conquering your local marketplace “keyword research” should be a term you need to become well-acquainted with. The keywords your potential customers are using when researching products and services online are the key…

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Introduction to local SEO: Unlocking the power of local search 628 424 George Cotter

Introduction to local SEO: Unlocking the power of local search

In today’s digital age, when people seek information or services, they often turn to search engines for answers. For businesses, especially those with a brick-and-mortar presence, this digital shift presents an incredible opportunity to connect…

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How to get your business on Google Maps 1920 1280 George Cotter

How to get your business on Google Maps

Are you a business owner looking to get more customers and increase your online visibility? Getting your business on Google Maps can be a game-changer! With over 3.5 billion searches conducted on Google every day,…

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The Power of Technical SEO: Boost Your Website’s Performance and Rankings 1920 1440 George Cotter

The Power of Technical SEO: Boost Your Website’s Performance and Rankings

Technical SEO refers to the optimisation of the technical elements of a website to improve it’s performance and bring it in line with current best practice. Generally when someone refers to technical SEO they are…

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google algorithm update
How to recover from an Google algorthim update 1920 1285 George Cotter

How to recover from an Google algorthim update

We’ve seen it many times: A company creates a website they love, which acts as a crucial source of customers. Through the use of certain SEO practices, they’ve built strong, organic rankings on Google for their…

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Free SEO tools anyone can start using 1920 1280 George Cotter

Free SEO tools anyone can start using

So who doesn’t want their website to appear in the top positions for relevant searches on Google? Every business regardless of sizes wants to be found online, but it’s far from easy (don’t let anyone…

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website visitor drops
Help! My website visitor numbers have plummeted 1920 1272 George Cotter

Help! My website visitor numbers have plummeted

So in your latest reporting you’ve seen a sudden drop in visits to your website? Or you’ve seen a constant decline over a number of months? Obviously the more visitors you have the more opportunities…

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website migration checklist
Website Migration SEO Checklist – Don’t lose traffic 1920 1280 George Cotter

Website Migration SEO Checklist – Don’t lose traffic

There is very little that can tank a website’s performance in search engines than the migration or launch of a new website.  There are many great reasons to build a new website or to rebrand…

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