DIGITAL ACADEMY

website migration checklist
Website Migration SEO Checklist – Don’t lose traffic 1920 1280 George Cotter

Website Migration SEO Checklist – Don’t lose traffic

There is very little that can tank a website’s performance in search engines than the migration or launch of a new website.  There are many great reasons to build a new website or to rebrand…

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google analytics 4
Initial Takeaways from GA4 1920 1272 George Cotter

Initial Takeaways from GA4

Ahead of Universal Analytics being “sunsetted” in July 2023 we’ve been implementing and testing Google Analytics 4 on a number of websites in recent months. If you’ve never seen the new GA4 dashboard before then…

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seo in 2021
So You Think SEO Is Dead? 1920 1271 George Cotter

So You Think SEO Is Dead?

Ensuring your business can be found online by potential customers is vital these days and search engines are the number one place people research your products and services. Google reports that over 40,000 searches are…

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pay-per-click
PPC Jargon Buster 1920 1280 George Cotter

PPC Jargon Buster

We know that pay-per-click advertising can get confusing so we’ve made a useful list of words used to describe all parts of it. Pay-per-click (PPC) PPC is now a broad term covering all pay-per-click advertising…

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What Is Google Ads Quality Score? 1920 1280 George Cotter

What Is Google Ads Quality Score?

The Quaility Score metric maybe something you’ve seen or heard about in regards to Google Ads but what exactly is it all about? In simple terms the higher your quality score the more cost effective…

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What’s paid search and how do I get a slice of the action? 1920 1080 George Cotter

What’s paid search and how do I get a slice of the action?

Competing to get new customers online can be a daunting prospect. It doesn’t matter how shiny you think your website is, if none of your target customers can find it when doing their research it’s…

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Top Free Plugins For WordPress 4627 2987 George Cotter

Top Free Plugins For WordPress

Having a WordPress website is ideal for any webmaster regardless of their skill and experience of website development. For the experts WordPress provides an instant platform through which to introduce more complex functionality and customisations.…

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Instantly compete with national businesses through pay-per-click advertising 1920 1280 George Cotter

Instantly compete with national businesses through pay-per-click advertising

We’d always recommend search engine optimisation as a long term digital marketing strategy. However, when it comes to small or new businesses wanting to grab an immediate market share pay-per-click (PPC) advertising can massively increase…

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small business marketing
How digital marketing can help your new startup business 1920 1220 George Cotter

How digital marketing can help your new startup business

So you’ve launched a new startup business in a thriving market place or you reckon you’ve created the next big thing? Great! You’ve already achieved what most could not. It’s a brave move and no…

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