Search engines are now the primary way people discover businesses, products and services. Local SEO (search engine optimisation) has emerged as the strategy for connecting businesses with local customers. It’s a tailored SEO strategy to boost a business’s online visibility for location based searches, or those that have the intent of wanting a local business.
Wider SEO aims to improve a websites overall rankings but local SEO focuses on positioning a business at the top of search results to users in a specific geographic area.
When individuals search for products and services, they will often include a location specific keywords such as “seo agency in cumbria”. Local SEO is the strategy of optimising for those specific location based keywords with the goal of ranking higher than local competitors.
Local SEO involves detailed keyword research to find the search terms that are popular with local customers. These keywords can then be strategically worked into website content. Furthermore, if a business works in numerous locations, various landing pages can be created to target specific areas.