All Google Shopping accounts need 3 things in order to run:
1. Google Merchant Account
Google Merchant Center is where account holders and agencies can manage your product catalogue.
2. A Product Feed
Your product feed is where you tell Google what products you want to advertise and the content you want to use in your ads. A product feed can be created manually in Google Sheets or most popular eCommerce platforms (such as WooCommerce or Shopify) have easy to use extensions which will create and update a feed automatically.
3. A Google Ads Account
A Google Shopping campaign budget and billing is managed from the same dashboard as any other type of Google Ad such as a Search or Display campaign.
If you find yourself not sure about any of the above then please don’t hesitate to ask us for assistance. In many cases an account can be quickly up and running.
Part of our service also includes the maintenance and optimisation of your product feeds to ensure you’re using effective product titles and descriptions, and also ensure your pricing in competitive against competitors. A consumer who utilises Google Shopping tends to be a savvy consumer and can easily shop around for the best service and price.
Tall Marketing has worked with businesses both in Cumbria and nationwide to boost the performance of Google Shopping campaigns. Please don’t hesitate to get in touch if you want to increase you online revenues.