Genuine Adventures
Who Are 303 Car Care?
303 has been a go to brand for car enthusiasts, boating enthusiasts and homeowners for over four decades. Their product catalogue offers a complete solution for maintaining and protecting vehicles, boats and indoor and outdoor furniture.
Services Delivered
– Shopify Website Management
– SEO
– PPC
– Email Marketing
The Challenge
A new UK importer and wholesaler of 303 products had been selected and a new UK based eCommerce website was built to allow consumers to quickly and easily order products.
The new website was built in Shopify on a brand new domain which needed to quickly build brand awareness and online visibility. An immediate PPC campaign was required alongside the start of a long term SEO strategy to enable the new website to compete against established brands.
The Solution
Tall Marketing were commissioned to launch both a Google Ads & SEO campaign. Due to the nature of the website a Google Shopping campaign was deemed to be the priority. Not only is this type of campaign ideal for eCommerce websites, Shopify also offer excellent integrations to allow for a rapid rollout.
In addition to 303 products, the website also sells products for an additional brand operated by 303 called Sta-Bil. This required careful thought around how to sperate the PPC budget and website offering due to different target audiences.
The SEO campaign started with initial keyword optimisation and content generation on product category pages and new blog articles. This complemented a social media strategy being executed in house.
The Results
Alongside the launch of the website we launched Google Shopping campaigns. These were created using product feeds with custom fields included so that budgets could be allocated by brand and type of product. They immediately began to generate purchases, and were extended to include text ads and Performance Max campaigns. More recently the available budget continues to grow due a strong ROI.
We introduced special offers to the website in order to both attract new customers and build an email database. This was integrated with an email marketing platform to introduce automated welcome and checkout emails, alongside side promotional emails.
The SEO campaign and wider content generation has resulted in the website now successfully competing for organic rankings with well established brands. 303 Car Care is ranking highly for most product specific searches and order revenue grows month on month.
Testimonial
We’ve known George now for a few years and worked with him on various digital projects. His online marketing knowledge, as well as his reliability makes him ideal for our needs. We work in a fast paced environment and knowing George is available and responsive to our ideas and requests is worth a great deal to us.
George and everyone he works with at Tall Marketing bring a wealth of experience that would benefit any business looking to grow online.
Ryan Wilson – Omega Products
