Alongside the launch of the website we launched Google Shopping campaigns. These were created using product feeds with custom fields included so that budgets could be allocated by brand and type of product. They immediately began to generate purchases, and were extended to include text ads and Performance Max campaigns. More recently the available budget continues to grow due a strong ROI.
We introduced special offers to the website in order to both attract new customers and build an email database. This was integrated with an email marketing platform to introduce automated welcome and checkout emails, alongside side promotional emails.
The SEO campaign and wider content generation has resulted in the website now successfully competing for organic rankings with well established brands. 303 Car Care is ranking highly for most product specific searches and order revenue grows month on month.