Initially Tall Marketing did a full review of the Google Ads performance. This started with what areas were using the most budget, right down to target keywords, click through rates and landing page performance.
After an initial meeting it became apparent that a large number of enquiries came through their website contact form. Through utilising Google Analytics Goal Tracking we were able to begin tracking each form submission and trace it back to the source. In regards to Google Ads, this meant we would track the source right back to the initial keyword used to generate the initial visit to the website. Previously they would only have a total number of form submissions, now we could report exactly where these submissions were coming from and make qualified decisions.
We also immediately got to work on splitting out the 3 separate target websites into 3 seperate accounts. Using a management account meant we could quickly access each account and view total spend without having to use separate logins.
In month 3 we also began work on an SEO campaign specifically focussed on the Lakeland Ascents website. This included detailed keyword research, an initial on page SEO audit and a content plan. After initial benchmarking our work was focused on building Google search rankings our identified target keywords (search terms).