Who Are Waverley Learning?
Waverley Learning are a team of leadership coaches and development consultants that are passionate about developing leadership behaviours and practices. Their approach helps establish future leaders and assist them to lead courageously.
Services Delivered
– SEO Consultancy
– Content Generation
– Website Management
The Challenge
Waverley Learning had long since thought their website didn’t reflect their current position and at best needed widespread content updates. Alongside their marketing consultant they started the process of planning and creating a new website.
The new website was not only going be a fresh design but also required the ability to promote and ideally sell upcoming events. Not only did they feel that coaching events were not promoted well enough, making bookings was a very manual process.
The Solution
Tall Marketing was brought into the project to work alongside their selected website developer. Our role was to act as an SEO consultant to manage both the website migration and offer additional keyword research and optimisation of both existing and new content.
It was important that a new website only built on their current visibility and offered the additional functionality they desired.
We created content briefs based on a new sitemap and latest keyword trends.
The Results
The new website launched with a full SEO migration project to ensure all current rankings were maintained. All content was at least rewritten to reflect both the current image of the company and also to build optimisation levels.
An integration with Eventbrite was created with an ongoing website management agreement with Tall Marketing. This involves us (once Waverley Learning are ready) managing their event promotion and general website updates.
Testimonial
I contacted George at Tall Marketing after I received a website quote from a city based agency which I thought wouldn’t deliver what I required. George took the project on and delivered me the perfect website for our needs and continues to provide support where it’s required. A great personal service all round and I look forward to a continued relationship.
Nick Levens – Raymond James Kendal