Content Generation
A great looking website is useless unless in contains relevant, engaging and rich content. Your website content builds loyalty and should clearly promote your key messages. Most importantly, your content builds your website authority and is crucial to building high search engine rankings.
Great content also opens up opportunities to build inbound links to your website and provide share worthy material for social media.
What’s So Important About Great Content?
For your website to build high search engine rankings and engage your visitors it needs 2 things. Firstly, it needs to be well written, relevant and interesting, content that is useful and answers your readers questions. Secondly, the content needs to contain your target keywords so that when search engines crawl your pages they quickly identify what the page is about and know when to rank your website.
Sounds easy? Well the key to website content is finding the right balance between including your keywords (which is crucial) but also keeping it readable and interesting. Simply forcing your keywords into your content will not work, and simply ‘stuffing’ your page with keywords won’t work either – in fact these tactics will simply result in your website achieving no rankings at all.
SEO & Digital Marketing Services
My content generation and marketing services will attract your target audience and find ways to generate enquiries through engaging pages, useful resources and proven content marketing strategies.
Before undertaking any new project I take time to understand your brand and use language your audience expects. Your web content will be built around detailed keyword and industry research so the search engines will love you as much as your customers.
Types Of Website Content
General Website Content
Clear and well written website content should help explain what your business does and why customers should choose you. This includes your core pages such as home page, about and service pages. All written to be informative, easy to understand and structured to both engage the reader and increase search engine visibility.
Blog Writing
Blog writing should support ongoing organic growth of a website. Blogs should answer common questions, include insights and demonstrate knowledge. Regular blogging keeps websites fresh and encourages repeat visits, as well as introducing new search engine ranking opportunities over time.
Product Descriptions
Effective product descriptions should clearly explain all the features, benefits and encourage the user to make a purchase. Product descriptions should be accurate and also easy to scan.
Downloadable Resources
Downloadable resources can include guides, brochures or checklists to add value to visitors whilst they are on your website. They can show your expertise and also act a great data collection tool.
Case Studies
Some Google Reviews…
“We’ve worked with Tall Marketing over the past year on our Digital marketing's and it’s been an absolute pleasure. We get clear monthly data and reports so we can make informed decisions on strategy. George is a very easy person to work with, professional and so accommodating. Can’t recommend enough!”
— Lisa Joyce
“I have worked with George at Tall Marketing on many different projects. These projects have included PPC & SEO campaigns. He provides a very thorough service, which includes extensive keywords research and a well thought out content strategy. I would highly recommend George for any Organic & PPC campaigns. He will help you achieve results that stick. ”
— Natasha Abbas
“We've known George now for a few years and worked with him on various digital projects. His online marketing knowledge, as well as his reliability makes him ideal for our needs. We work in a fast paced environment and knowing George is available and responsive to our ideas and requests is worth a great deal.”
— Ryan Wilson
FAQs
Do I need an SEO agency?
Whether you need an SEO agency depends on your digital marketing goals, resources, and expertise. An agency can provide valuable expertise and support. Consider your budget and the complexity of your SEO needs when deciding. An agency can streamline the process, but it’s essential to choose a reputable one that aligns with your business objectives.
Why should I choose an SEO freelancer over an agency?
The route you choose could be dictated to by your budget and overall expectations. There’s certainly advantages to both. However, I’ve worked in SEO agencies both in Cumbria & Leeds for many years and I’m able to provide senior agency level knowledge and services at often cheaper fees.
When you work with an SEO freelancer like me, you’ll always have a very experienced professional working on your website marketing. No work gets passed down to junior staff members and I’m your single point of contact. I also have a network of other trusted freelancers who can provide additional technical or design support when needed.
How do I choose a local SEO company?
Choosing an SEO agency in Cumbria requires some consideration. Take time to research their case studies and wider experience. Ask a potential agency about how they report progress and the tools they use the benchmark and manage campaigns. All SEO strategies should align with the latest best practice and algorithms. Be wary of cheap SEO services as low cost SEO can be either ineffective or not aligned with your business goals.
Is it worth paying someone for SEO?
Paying for SEO services is often worth it for businesses aiming to improve their online presence. SEO is a complex and continuously evolving field that demands expertise and time. An experienced SEO professional or agency can navigate search engine algorithms, conduct in-depth keyword research, optimise your website, and implement effective strategies.
Do small businesses need SEO?
Small businesses can greatly benefit from SEO. In a time when consumers rely on search engines to discover products and services, SEO helps small businesses increase online visibility, compete with larger competitors, and attract a local audience. Effective SEO can drive organic website visitors, enhance brand awareness, and lead to higher conversion rates.
Can I do SEO myself?
It is possible to do SEO yourself, especially if you’re a business with limited resources. However, keep in mind that SEO can be complex and time consuming. Staying updated with search engine algorithms and best practices is crucial. An SEO consultant will bring more expertise and doesn’t have to cost the earth.
Is SEO the same as digital marketing?
SEO and digital marketing are related but not the same. SEO is a digital marketing strategy that focusses on a website’s setup and content in order to improve it’s organic search engine visibility. Digital marketing as a whole encompasses a range of strategies including PPC, website development, social media, email and link building.
What are backlinks?
Backlinks is the term used to describe a link into your website from another website. They play an important role in building search engine rankings. Link building should not be approached lightly, quality backlinks can improve your website’s authority but low quality or spammy links will only cause harm.
How do I know if your SEO services are working?
The people I work with receive a detailed monthly report showing progress. This can include ranking movements, website visitor numbers and conversion events. I’d be happy to create a report that shows the specific information you need.
Related case studies
Local SEO rebuild for Northside Dental
A GBP overhaul plus location page rebuild to win map visibility and stabilise enquiries.
Edenhall Estate
From plateaued traffic to consistent growth, using a technical cleanup and content hubs built around intent.
Recommended guides
Local SEO: Google Business Profile optimisation that lasts
A no-nonsense setup guide for GBP so you can win the map pack without gimmicks.
SEO migrations: redirects, testing, and launch monitoring
A step-by-step plan for migrations that protects traffic and avoids long-term indexation mess.
Technical SEO audit checklist for WordPress sites
A practical checklist you can run in an afternoon to spot the issues that actually block growth.