Google Ads Management
Are your current Google Ads campaigns not delivering the results you expect? Are you struggling with how it all works?
From my base in Kendal. I've managed Google Ads campaigns in Cumbria and UK wide for many years across various sectors. This includes small local businesses, eCommerce stores, corporate services and national brands. When I work on Google Ads campaigns, my main aim is to generate results that matter, not just ensure you're spending all available click budget.
If you're feeling overwhelmed by your ad spend and would like a second opinion or want to get started with advertising on Google or Bing, get in touch.
What A Google Ads PPC Campaign Can Include
Experienced Ads Management
When you work with me you get direct access to over 20 years experience of advertising on Google.
Google Shopping
Promote your products prominently alongside competitors with images and pricing. Help customers discover when you sell online.
Keyword Research
All Google Ads campaigns start from researching the right target search terms. Ensure your ads reach the right audience and reduce wasted spend.
Landing Page Optimisation
The landing pages are crucial to ensuring as many clicks as possible convert to enquiries or orders.
Transparent Monthly Reporting
Every client I work with receives a monthly report outlining where click were generated from and the results.
Trusted Partnership
I bring fresh ideas and digital marketing strategies that are both current and change the way people think about digital.
Google Ads Campaign Setup & Management
A Google Ads campaign helps businesses put their ads in front of people while they research your products and services. From initial setup, this involves researching the search terms your potential customers use, writing effective ad text, and accurate targeting. Google Ads isn’t guesswork, Google makes all the data we need available to build campaigns that work.
Once a campaign is live, the ongoing management is just as important as the setup. Ad delivery needs to be monitored, budgets controlled, and performance data reviewed. This leads to refining target keywords, adjusting bid strategies, and testing ad copy with your landing pages.
With clear reporting and regular communication, Google Ads can become a highly measurable marketing strategy.
Understanding Google Ads
Google Ads is a pay-per-click advertising platform and a great way to start generating leads or orders through your website. Building organic visibility on search engines takes time and investment. Google Ads lets businesses gain immediate visibility by delivering sponsored ads at the top of search results.
The beauty of Google Ads is that you only pay when you get a result, which in this case would be a click through to your website. With effective targeting, ads should only appear to the most qualified users. Filtering options let advertisers combine location targeting and keywords to ensure ads appear to only relevant people.
When done right, Google Ads should generate enquiries and sales, but can be costly when not set up or managed effectively.
I can provide a Google Ads strategy that will maximise your available budget.
Why Cumbrian Businesses Invest In Google Ads
Businesses and organisations invest in Google Ads because it gives them instant visibility in Google search results. Advertisers can target people actively searching for the products and services they provide. Google Ads isn’t about blindly advertising to people or delivering ads that get ignored. It’s a platform that positions your business in front of users at the exact moment they want to take action.
Advertisers can set their own budget, target specific geographic areas and pause or adjust campaigns at any time. It’s completely measurable and (when set up correctly) the reporting should show exactly how many enquiries have been generated, right back to the search term the user performed when they originally clicked on an ad.
Google Ads Campaign Types
Search Campaigns
This is the most common campaign type and is still often called Google AdWords (it’s not called that anymore). These are text ads that appear at the top and bottom of the search results when someone searches for specific keywords or search phrases that your campaign targets.
Display Campaigns
This type of campaign lets advertisers deliver image based ads across Google’s network of websites and apps. They’re usually aimed at building brand awareness or remarketing to past website visitors. Whilst the direct returns are usually quite low, it’s a great way to stay visible and reach a wider audience.
Google Shopping
Designed specifically to promote eCommerce websites that allow users to buy products online. You compete with other online stores selling similar products when users are researching options. The ads are image based with a main headline. They are triggered by product data (name, description, etc.) rather than by targeting keywords.
Performance Max
This campaign type brings together all the above ad types. It relies heavily on automation and works much more effectively when good conversion data is available. The theory is that it will learn to deliver the most effective ads to the people most likely to convert.
Some Google Reviews…
“We’ve worked with Tall Marketing over the past year on our Digital marketing's and it’s been an absolute pleasure. We get clear monthly data and reports so we can make informed decisions on strategy. George is a very easy person to work with, professional and so accommodating. Can’t recommend enough!”
— Lisa Joyce
“I have worked with George at Tall Marketing on many different projects. These projects have included PPC & SEO campaigns. He provides a very thorough service, which includes extensive keywords research and a well thought out content strategy. I would highly recommend George for any Organic & PPC campaigns. He will help you achieve results that stick. ”
— Natasha Abbas
“We've known George now for a few years and worked with him on various digital projects. His online marketing knowledge, as well as his reliability makes him ideal for our needs. We work in a fast paced environment and knowing George is available and responsive to our ideas and requests is worth a great deal.”
— Ryan Wilson
“George has taken complete control of our Google Ads strategy having previously managed it in house. His knowledge and experience has been a great addition to our marketing efforts. George’s honest and friendly approach makes him easy to work with and he always makes himself available for any questions for advice. We wouldn’t hesitate to recommend George to anyone looking to find a trusted and capable Google Ads partner. Rick - Ogden Transteel”
— Rick Ogden
“Great service, very experienced and knowledgeable, easy to work with and very reasonable priced in comparison to similar services I have been offered. A+ and I highly recommend. ”
— Paul Curwen
“I have worked with George on various websites and the SEO projects associated with them. He is a very knowledgeable and professional person who has given excellent advice along the way.”
— Dale Burgess
Digital Marketing Services
FAQs
How do you charge for Google Ads management?
I typically charge a monthly management fee based on the campaign scope and available click budget. Sometimes I may charge a campaign setup fee, since this can take a lot of time up front. I may also advise on website enhancements designed to boost conversion rates – any website updates would need to be quoted for separately.
What if the campaigns aren't working?
I’d probably be the first to tell you. I’m not here to waste anyone’s money. Transparency and honesty matter in everything I do, and I regularly monitor campaigns and send a detailed monthly report.
Is it the same as Google Adwords?
Google Adwords is the old name for Google Ads – it’s the same thing, but the capability has evolved. There’s now a series of ad types, all managed in the same platform.
How quickly should I see results from Google Ads?
Your campaigns should start delivering visitors to your website straight away. However, for meaningful results to happen, I first need to see some real world data on click costs and how your website is performing.
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