Email Marketing
Email marketing should provide one of the highest returns on investment of any marketing tactic your business utilises. It’s hard to understand why so many businesses don’t utilise their existing customer base or target market with effective emails delivered to their inbox when they’re most engaged.
My email strategies get opens, clicks and, most importantly, generate sales and enquiries. I’ve delivered email marketing campaigns since the early days of email becoming mainstream, so I know what works and what frankly never will. I know how to reengage lapsed email subscribers, and I know which email automations will increase every customer's value.
If you already have a customer database or need to start gathering data, drop me a message.
What You Get
Audience Segmentation
I'll take your existing data and user behaviour and create segments to allow for relevant and targeted emails.
Email Template Design
I can work with you to create email templates that match your brand and ensure engagement.
Email Copywriting
My content generation work incudes promotional email copy designed to drive actions.
Website & CRM Integration
Most email marketing platforms will also us to setup integrations to allow real time data to flow between platforms.
Automated Emails
Creation of automations such as welcome emails, incomplete checkouts, content series, related product upsells. Anything you need.
Email Campaign Planning
I can work with you or your team to create a monthly email calendar to align with your wider marketing priorities.
Targeted Email Campaigns
Email marketing effectively builds brand loyalty and trust. Email not only drives sales, enquiries, bookings, and website visits, but it’s also a great way to build brand awareness with both new and existing customers.
For the recipient a targeted email is non-invasive and you can reach a large audience in just a few moments. I can guide you through an entire email marketing strategy and run campaigns on your behalf, including creating a professional email design and content so you get the attention you require.
Start Generating Leads With Email
You can track email marketing success with a variety of tools. There’s nothing better than sending a campaign and instantly watching the response. Real time and detailed reporting will show you who clicked through and show the customer journey through your website.
One thing I don’t do is sell or supply is email data. Many years of experience have taught me that the most effective campaigns are built around engaged recipients. I can help you build your own email database of people ready to buy or make enquiries. Plus, building your own opted-in email list will help keep you GDPR compliant.
Digital Marketing Services
Some Google Reviews…
“We’ve worked with Tall Marketing over the past year on our Digital marketing's and it’s been an absolute pleasure. We get clear monthly data and reports so we can make informed decisions on strategy. George is a very easy person to work with, professional and so accommodating. Can’t recommend enough!”
— Lisa Joyce
“I have worked with George at Tall Marketing on many different projects. These projects have included PPC & SEO campaigns. He provides a very thorough service, which includes extensive keywords research and a well thought out content strategy. I would highly recommend George for any Organic & PPC campaigns. He will help you achieve results that stick. ”
— Natasha Abbas
“We've known George now for a few years and worked with him on various digital projects. His online marketing knowledge, as well as his reliability makes him ideal for our needs. We work in a fast paced environment and knowing George is available and responsive to our ideas and requests is worth a great deal.”
— Ryan Wilson
“George has taken complete control of our Google Ads strategy having previously managed it in house. His knowledge and experience has been a great addition to our marketing efforts. George’s honest and friendly approach makes him easy to work with and he always makes himself available for any questions for advice. We wouldn’t hesitate to recommend George to anyone looking to find a trusted and capable Google Ads partner. Rick - Ogden Transteel”
— Rick Ogden
“Great service, very experienced and knowledgeable, easy to work with and very reasonable priced in comparison to similar services I have been offered. A+ and I highly recommend. ”
— Paul Curwen
“I have worked with George on various websites and the SEO projects associated with them. He is a very knowledgeable and professional person who has given excellent advice along the way.”
— Dale Burgess
FAQs
Is email marketing still effective?
Email still delivers one of the highest conversion rates of any digital marketing strategy. If your emails are targeted and the content is engaging, it remains very effective.
What is meant by email automation?
Within most email marketing platforms such as MailChimp and Omnisend, you can set up pre-created emails that are sent automatically to subscribers based on specific triggers. For example, after completing a subscription form or abandoning a checkout.
Which email marketing platforms do you use?
I can work across all mainstream platforms, but most clients usually use either MailChimp or Omnisend.
How does GDPR compliance impact email marketing?
GDPR is designed to protect your subscribers and their personal data. The people you’re emailing should have provided clear consent to receive emails from you and should have a clear way to unsubscribe. You should also carefully handle the data you gather.
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