Email Marketing
Email marketing should be fast, cheap and highly effective – it’s hard to understand why so many businesses don’t do it. Your email marketing should provide one of the highest returns on investment of any marketing tactic your business utilises.
When done correctly email marketing can be incredibly successful. My email strategies get opens, clicks and most importantly generate sales and enquiries. I delivered email marketing campaigns from the very early days, I know what works and what frankly never will.
Targeted Email Campaigns
Email marketing is highly effective at building brand loyalty and trust. Email not only drives sales, enquiries, bookings and visits to your website it’s also a great way to build brand awareness with both new and existing customers.
For the recipient a targeted email is non-invasive and you can reach a large audience in just a few moments. We can guide you through an entire email marketing strategy and run campaigns on your behalf, including creating a professional email design and content so you get the attention you want.
Start Generate Leads With Email
Email marketing is completely trackable using Google Analytics. There’s nothing better than sending a campaign and instantly watching the response. Real time and detailed reporting will show you who clicked through and show your customer journey through your website.
One thing I don’t do is sell or supply you with email data. Many years of experience has told me that the most effective campaigns are built around engaged recipients. I can assist in introducing ways to build your own email database of people ready to buy or place enquiries. Plus, building your own list will keep you GDPR compliant.
Digital Marketing Services
Why Cumbrian Businesses Invest In Email
SEO stands for search engine optimisation and in short is the name given to the strategy of building organic search engine rankings. Ensuring your website has a strong search presence for the search terms (or keywords) your target customers are using, will in turn result in a regular flow of qualified visitors finding your website.
There are many aspects that makes up a strong SEO strategy and these techniques will result in your pages ranking higher on Google and other search engines. Like any marketing, the ultimate goal is to increase your company revenue through generating online sales and enquiries. However, achieving your SEO goals will likely require a long term view but with the mindset that once built, strong search engine rankings will result in even longer term rewards.
- Constant visibility of your website. Not matter what time of day if there’s someone researching your products or services they will find your website on search engines.
- Organic search visibility can offer a much larger ROI than most other marketing mediums.
- Build strong brand awareness and trust in your business by being high in the organic search results.
- Your website will attract a constant flow of qualified visitors looking to work with or buy from your business.
- A successful SEO strategy will allow you to compete against larger competitors.
Some Google Reviews…
“We’ve worked with Tall Marketing over the past year on our Digital marketing's and it’s been an absolute pleasure. We get clear monthly data and reports so we can make informed decisions on strategy. George is a very easy person to work with, professional and so accommodating. Can’t recommend enough!”
— Lisa Joyce
“I have worked with George at Tall Marketing on many different projects. These projects have included PPC & SEO campaigns. He provides a very thorough service, which includes extensive keywords research and a well thought out content strategy. I would highly recommend George for any Organic & PPC campaigns. He will help you achieve results that stick. ”
— Natasha Abbas
“We've known George now for a few years and worked with him on various digital projects. His online marketing knowledge, as well as his reliability makes him ideal for our needs. We work in a fast paced environment and knowing George is available and responsive to our ideas and requests is worth a great deal.”
— Ryan Wilson
FAQs
Do I need an SEO agency?
Whether you need an SEO agency depends on your digital marketing goals, resources, and expertise. An agency can provide valuable expertise and support. Consider your budget and the complexity of your SEO needs when deciding. An agency can streamline the process, but it’s essential to choose a reputable one that aligns with your business objectives.
Why should I choose an SEO freelancer over an agency?
The route you choose could be dictated to by your budget and overall expectations. There’s certainly advantages to both. However, I’ve worked in SEO agencies both in Cumbria & Leeds for many years and I’m able to provide senior agency level knowledge and services at often cheaper fees.
When you work with an SEO freelancer like me, you’ll always have a very experienced professional working on your website marketing. No work gets passed down to junior staff members and I’m your single point of contact. I also have a network of other trusted freelancers who can provide additional technical or design support when needed.
How do I choose a local SEO company?
Choosing an SEO agency in Cumbria requires some consideration. Take time to research their case studies and wider experience. Ask a potential agency about how they report progress and the tools they use the benchmark and manage campaigns. All SEO strategies should align with the latest best practice and algorithms. Be wary of cheap SEO services as low cost SEO can be either ineffective or not aligned with your business goals.
Is it worth paying someone for SEO?
Paying for SEO services is often worth it for businesses aiming to improve their online presence. SEO is a complex and continuously evolving field that demands expertise and time. An experienced SEO professional or agency can navigate search engine algorithms, conduct in-depth keyword research, optimise your website, and implement effective strategies.
Do small businesses need SEO?
Small businesses can greatly benefit from SEO. In a time when consumers rely on search engines to discover products and services, SEO helps small businesses increase online visibility, compete with larger competitors, and attract a local audience. Effective SEO can drive organic website visitors, enhance brand awareness, and lead to higher conversion rates.
Can I do SEO myself?
It is possible to do SEO yourself, especially if you’re a business with limited resources. However, keep in mind that SEO can be complex and time consuming. Staying updated with search engine algorithms and best practices is crucial. An SEO consultant will bring more expertise and doesn’t have to cost the earth.
Is SEO the same as digital marketing?
SEO and digital marketing are related but not the same. SEO is a digital marketing strategy that focusses on a website’s setup and content in order to improve it’s organic search engine visibility. Digital marketing as a whole encompasses a range of strategies including PPC, website development, social media, email and link building.
What are backlinks?
Backlinks is the term used to describe a link into your website from another website. They play an important role in building search engine rankings. Link building should not be approached lightly, quality backlinks can improve your website’s authority but low quality or spammy links will only cause harm.
How do I know if your SEO services are working?
The people I work with receive a detailed monthly report showing progress. This can include ranking movements, website visitor numbers and conversion events. I’d be happy to create a report that shows the specific information you need.
Related case studies
Local SEO rebuild for Northside Dental
A GBP overhaul plus location page rebuild to win map visibility and stabilise enquiries.
Edenhall Estate
From plateaued traffic to consistent growth, using a technical cleanup and content hubs built around intent.
Recommended guides
Local SEO: Google Business Profile optimisation that lasts
A no-nonsense setup guide for GBP so you can win the map pack without gimmicks.
SEO migrations: redirects, testing, and launch monitoring
A step-by-step plan for migrations that protects traffic and avoids long-term indexation mess.
Technical SEO audit checklist for WordPress sites
A practical checklist you can run in an afternoon to spot the issues that actually block growth.