Google Ads For Levi Solicitors

Levi Solicitors LLP are a solicitors with offices across West Yorkshire in Leeds, Wakefield, Harrogate and London.

They pride themselves of their knowledge and commitment to their clients and are proud of their continued expansion.

The Challenge

Levi Solicitors embarked on a search for a pay-per-click partner to boost their visibility for commerical legal services, especially in conveyancing.

They had 3 offices based across West Yorkshire and 1 in Central London and compeition in this area has been building for a number of years. Levi’s have an excellent reputation for their conveyancying services which is well deserved, this lead onto the decision to allocate a PPC budget to attract more enquiries.

Alongside looking to boost website visits through paid search they had also invested in a third party online quotation platform which was to be integrated into the website to boost conversions.

The Solution

Having held initial meetings with the Levi marketing team it was decided to begin with the PPC activity would focus on conveyancing across key services areas in Leeds, Harrogate and Wakefield.

Having confirmed this approach we quickly created a strategy and suggested click budgets to maximise their search visibility. This included ensuring enquiries could be accurately tracked by to source through the third party platform.

Using our experience of PPC campaigns we were also able to recommend website content updates and create suggests new landing page layouts.

We were happy to receive feedback and make updates to the strategy until a solution was found to maximise their budget.

The Results

The Google Ads search campaigns went live covering 3 geographic locations. These targetted convenyancing related searches and delivered personalised ads which linked to location specific pages on their website.

Enquiry numbers soon lifted which included both a boost to regular contact for submissions and more formal conveyancing quote requests.

We have now worked with Levi Solicitors for some time with the scope of work also including regular consultancy across all aspects of their digital marketing.