AI SEO In Cumbria
I've spent over 20 years getting websites found on search engines, for Cumbrian companies and for UK-wide brands. AI SEO and GEO are the same discipline aimed at a newer set of answers.
Generative engine optimisation (GEO) is the work of getting your business named, quoted or linked when someone asks tools such as ChatGPT, Perplexity, Gemini or a Google AI Overview a question you should be the answer to. AI SEO in Cumbria is that work done on your site, your listings and your content, alongside the SEO services you already need.
What an AI SEO campaign looks like
AI Overview & Citation Audits
I run the questions your customers actually ask, across Google's AI Overviews, ChatGPT and Perplexity, and log who gets quoted.
Getting Named By ChatGPT & Perplexity
I make sure the crawlers behind these assistants can reach and read your pages.
Knowledge Panel Checks
Name, address, phone, opening hours and services need to match everywhere Google and the AI assistants look.
Schema & Structured Data
Structure website code in a language machines understand. LocalBusiness, Service and FAQ markup that matches what a visitor can see.
Reviews & Directory Consistency
Your reputation needs to check out. Recent reviews, accurate Cumbrian directories and matching listing details give an assistant something to verify.
Monthly Reporting
Every client I work with receives a transparent monthly report dashboard to show the work that's been carried out and how any campaign is progressing.
What Does GEO & AI Search Actually Change?
AI tools are new, but none of them is as mysterious as they seem. The fundamentals of AI SEO are the same as any other SEO campaign. You first need a website that works well, is easy to navigate and for search engines to crawl, engages your visitors and includes unique and accurate content that answers their questions.
AI Overviews on Google search sit above the results. Google generates a summary at the top of the page, with a handful of source links under it. Google only shows them when it decides they add something to the results, so plenty of searches look the same as they did in 2023.
AI Mode is a separate, chattier search. Google turned it on in the UK in 2025. It answers longer, multi-part questions and links the pages it used.
Chat assistants search too. ChatGPT’s search pulls from its own crawl of the web, which is why OpenAI publishes a dedicated search crawler, OAI-SearchBot. Perplexity has PerplexityBot. Block them in robots.txt or using a firewall and you’re invisible there, however well you rank on Google.
Google’s own guidance is blunt – to appear as a supporting link in an AI Overview or AI Mode, a page has to be indexed and eligible to show a snippet in Google Search. There’s no AI file to upload and no secret schema, whatever a LinkedIn post told you.
SEO & Digital Marketing Services
Why Businesses Invest AI SEO
Fewer clicks per search. When a summary answers the question, some people stop there. That’s the trade. The clicks that remain are harder won and, in my experience, better qualified.
Buyers arrive pre-qualified. Someone who has just read a named recommendation and clicked through is further along than someone who clicked the third blue link. Google makes a similar point: it reports that clicks from results pages with AI Overviews are higher quality, meaning people spend more time on the site.
Being the source gets remembered. Even without a click, a business named in an answer has been endorsed by something the buyer trusts. That’s brand work and conversion work at once.
Some Google Reviews…
“We’ve worked with Tall Marketing over the past year on our Digital marketing's and it’s been an absolute pleasure. We get clear monthly data and reports so we can make informed decisions on strategy. George is a very easy person to work with, professional and so accommodating. Can’t recommend enough!”
— Lisa Joyce
“I have worked with George at Tall Marketing on many different projects. These projects have included PPC & SEO campaigns. He provides a very thorough service, which includes extensive keywords research and a well thought out content strategy. I would highly recommend George for any Organic & PPC campaigns. He will help you achieve results that stick. ”
— Natasha Abbas
“We've known George now for a few years and worked with him on various digital projects. His online marketing knowledge, as well as his reliability makes him ideal for our needs. We work in a fast paced environment and knowing George is available and responsive to our ideas and requests is worth a great deal.”
— Ryan Wilson
“George has taken complete control of our Google Ads strategy having previously managed it in house. His knowledge and experience has been a great addition to our marketing efforts. George’s honest and friendly approach makes him easy to work with and he always makes himself available for any questions for advice. We wouldn’t hesitate to recommend George to anyone looking to find a trusted and capable Google Ads partner. Rick - Ogden Transteel”
— Rick Ogden
“Great service, very experienced and knowledgeable, easy to work with and very reasonable priced in comparison to similar services I have been offered. A+ and I highly recommend. ”
— Paul Curwen
“I have worked with George on various websites and the SEO projects associated with them. He is a very knowledgeable and professional person who has given excellent advice along the way.”
— Dale Burgess
FAQs
What is AI SEO?
AI SEO is the work of making your website and business details easy for AI tools to understand, trust and quote. In practice that means crawlable pages, consistent business facts, structured data that matches your content, and copy written to answer most common questions.
How is AI SEO different from traditional SEO?
I don’t really see it as separate. Traditional SEO has shifted, but the fundamentals have stayed the same. Get indexed, build out internal links, and write clear, useful content.
What do GEO and AEO mean?
GEO (generative engine optimisation) and AEO (answer engine optimisation) describe the same aim: being the source an AI answer uses. GEO is the newer term, used for ChatGPT, Perplexity and Google’s AI features. AEO predates it, from featured snippets and voice answers. They’re essentially different labels for what is the same work.
Can AI rank a business without SEO?
Assistants pull from pages that search engines and their own crawlers can reach and trust. Google states plainly that a page must be indexed and eligible for a snippet before it can appear in AI Overviews or AI Mode, and that no special optimisations are required beyond the usual SEO fundamentals.
Does AI SEO work for small Cumbrian businesses?
Yes, and often better than for big brands, because the questions are usually specific. Such as “Who is the best roofer repairer in Kendal” has a limited selection of answers, so a well built website with accurate content and recent reviews has a genuine chance of being named. Often, AI involves low search volumes, but users have much higher intent.
Related Case Studies
Website design for Raymond James Kendal
Website design for Raymond James Kendal
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