Technical SEO audits: what we actually check
How we run a technical audit that’s actionable, not just a spreadsheet.
Audits are cheap. Useful audits are not. Here’s how we approach a technical review without getting lost in vanity checks.
Start with crawlability and intent
If Google can’t reliably crawl the right URLs, everything downstream is guesswork.
Robots and indexation
Look for accidental blocks, parameter traps, and duplicate archives.
Information architecture
We map intent to page types and check internal links actually support it.
Performance and Core Web Vitals
We prioritise fixes that move the needle: LCP images, render-blocking CSS, third-party scripts.
Tracking sanity
Clean GA4 + GSC setups save you from months of “is this real?” reporting.